Know your readers.
The analytics validation process performs a comprehensive inspection of all tracking mechanisms embedded within your email, focusing on both link-based parameters and tracking pixel integrations. Each element is analyzed for structure, syntax, and correct implementation to verify that it aligns with industry-recognized standards for performance monitoring and engagement tracking. This includes evaluating tracking tags within URLs, validating the presence of required query parameters, and confirming that embedded pixels are properly referenced and accessible from all client environments.
Validation extends across leading platforms such as Mailchimp, Campaign Monitor, SendGrid, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, MailerLite, and Mailjet, ensuring compatibility and consistent tracking behavior across multiple analytics systems and delivery environments.
