Prep, test, send.
Our pre-send checklist covers what matters most: content and accessibility (e.g., a concise inbox preheader that’s hidden in the email body), smart personalization, and a compliant footer with company details and a working unsubscribe. It prompts a web-version fallback, thorough click testing of every link, and inclusion of a plain-text part. For performance, it ensures open/click tracking is enabled, parameters are applied where needed, and optional A/B tests are set. On the technical side, it reminds you to verify SPF/DKIM/DMARC and send readiness (clean subject line, optimal send time, correct audience/segment, final test sends). You can also download the email as a standalone .html for handoff or archival.